Plus, aesthetically, the design is eye-catching with bold images and a minimalist, scrollable layout.Ī daily roundup, Quartz Daily Brief features economic news from around the world. Into the Gloss is editorial and provides educational content, including tips, techniques, beauty myth-busters, and interviews.
Into the Glossīeauty brand Glossier produces this newsletter on all things beauty, health, and wellness, but it’s hardly a promotional campaign for its products. But Hirway tailors the content toward the audience, largely made up of fans who enjoy storytelling and want to set aside time to read about a great film they should watch or an international snack they might never have heard of otherwise. The newsletter is text heavy, typically punctuated with a video or image at the end. A great example is Accept Cookies, a newsletter by musician and podcaster Hrishikesh Hirway that shares “small delights” like media recommendations, snack suggestions, and occasional plugs for personal projects. We often talk about visuals as one of the most important elements of a newsletter, but there are some exceptions to this rule. This newsletter also does a good job of keeping Robinhood top of mind without pushing its services too hard. It delivers weekly financial trends in a digestible format with a comedic tone that keeps readers engaged. You might not associate investing and finances with comedy and wit, but Robinhood Snacks manages to pull off this combination. While the blog-style text is longer than many newsletters, the content is informative and entertaining for those who want to spend a little more time reading about the recipes.Īnd those who don’t want to read can scroll straight to the recipes at the bottom, which come with mouth-watering images encouraging the reader to click. The daily newsletter from New York Times Cooking provides recipes for home cooks written in a casual, first-person voice. Morning Brew also uses interactive elements, like daily puzzles and weekly quizzes that check how much knowledge readers retained, to keep them engaged to the very end. Plus, the conversational tone, with the strategic use of bullet points and bolded text, allows readers to digest the content easily. Quippy headings and simple charts make the news fun to consume. But Morning Brew changes the game, transforming the subject into an enjoyable and entertaining read. Morning Brewīusiness news can be dense and dry, making some people want to tear their hair out. Engaging email newsletter examplesĬheck out these 12 email newsletter examples and consider how you can incorporate your favorite elements into your newsletter. Want to learn more about what makes a top-notch newsletter? Read our 22 newsletter tips. Well-designed email newsletter templates.So if you’re looking for newsletter inspiration to help you avoid this trap, look no further than these standout email marketing newsletter examples that show you what’s possible.įirst, what makes for a great newsletter? Elements of an effective email newsletterīefore you scroll through the examples below, let’s go over the most important elements that encourage recipients to open and read your newsletter. This is risky because it can lead to recipients not opening emails, unsubscribing, or reporting your newsletter as spam. The “we always send on the third Tuesday of the month” mentality can be hard to shake. Marketers often consider email newsletters a must-have for email programs because these allow businesses to engage leads and customers while building a community of loyal brand advocates.īut sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence.
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